The Creative Process:

For BOV Active, we wanted to celebrate women on the golf course, making it clear that they belong in a traditionally male-dominated space. For the photo and video campaign [video launching Sept ’25], the creative direction involved reinterpreting classic male poses on the course through a softer, feminine lens. The imagery was artfully graded in warm tones to signal the approaching fall collection, creating cohesion across stills and motion. The video concept was anchored in the idea of “Gentlemen Only, Ladies Forgotten,” translating the campaign’s values into a visual narrative that is confident, playful, and distinctly elevated.

My Role: Creative Director (Video + Photos) & Unit Photographer