The Creative Process:

First Love’s mission is simple: hair is more than strands—it’s identity, memory, and storytelling. For the launch of their hero product, The Everything Oil, we focused on creating a video that highlights its transformative power. The campaign showcases four characters, each experiencing a nostalgic moment in their lives, demonstrating how the oil connects daily rituals to personal stories through creative direction, photography, and cinematic storytelling.

My Role: Creative Director & Art Director