The Creative Process:

As Creative Producer on this global project, my role was to bring a unified vision to life—showcasing the capabilities of the Leica SL3-S while highlighting Gajan Balan’s passion for street and editorial art celebrating South Asian culture. The creative process involved conceptualizing each shoot to reflect the cultural narrative, selecting locations, designing shot lists, and collaborating closely with stylists, directors, and production teams to ensure every frame told a cohesive story. I led the planning and execution of shoots across Toronto, India, and Sri Lanka, overseeing day-of schedules and production logistics, ensuring that the final imagery reflected both technical excellence and artistic vision.

My Role: Creative Producer